MarketBased Management Strategies for Growing Customer Value and Profitability Roger J Best Books Visionneuse PDF MarketBased%20Management%20Strategies%20for%20Growing%20Customer%20Value%20and%20Profitability%20Roger%20J%20Best%20Books
QZQ
Visionneuse PDF MarketBased Management Strategies for Growing Customer Value and Profitability Roger J Best Books QZQ
Using an applied approach that focuses on market orientation, marketing strategy and market-based management, this book features coverage of the fundamental need for businesses to attract, satisfy and retain customers. It examines market-driven strategy, customer satisfaction and profitable growth. It emphasizes market-based management with a focus on the linkages between marketing strategy and profitability, cash flow and shareholder value.
Roger J. Best,Market-Based Management Strategies for Growing Customer Value and Profitability,Prentice Hall College Div,0131064851,Marketing - General,Business Economics,Business/Economics,Management,Marketing,Marketing Management,Sales marketing,Sales marketing management
MarketBased Management Strategies for Growing Customer Value and Profitability Roger J Best Books Reviews :
Roger J. Best,Market-Based Management Strategies for Growing Customer Value and Profitability,Prentice Hall College Div,0131064851,Marketing - General,Business Economics,Business/Economics,Management,Marketing,Marketing Management,Sales marketing,Sales marketing management
Market-Based Management Strategies for Growing Customer Value and Profitability (9780131064850) Roger J. Best Books
Product details
|